Why I finally built my own website

For years my “website” was a LinkedIn profile and a vague intention.

That’s fine, until you notice that everything you write lives on land you don’t own. LinkedIn decides who sees it. The algorithm changes its mind every quarter. Your best post from two years ago is functionally gone, buried under an infinite feed that only ever looks forward.

So this is the fix. A small, fast site at my own name, where the writing stays put and nobody throttles the link.

A few things I wanted, and why:

It had to be mine. Own domain, own content, exportable as a folder of plain text. If a platform dies, I lose nothing.

It had to be fast and good-looking. I’m a designer-marketer. A slow, generic site would be its own kind of lie.

It had to be easy to keep alive. The graveyard of personal sites is full of beautiful things nobody updated. This one is just markdown files I commit. Writing a post is writing a post, not wrestling a CMS.

None of this is novel. People have been saying “own your platform” for a decade. I just finally listened, mostly because renting my entire presence started to feel a little ridiculous for someone whose actual job is building brands.

Anyway. Hello from a corner of the internet that’s actually mine.